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Website Survey Questions

Sample website survey questions to learn about website satisfaction and success; a free template easy to use with your survey tool.

Note: This example is meant as a starting point that you can then customize to your situation. The questions are not exactly as a respondent would see them; they are instead formatted in such a way that they can easily be copied and pasted into an online survey tool (such as SurveyMonkey), so please feel free to do so!

[Text in brackets are your instructions for setting up the survey and should not appear in the survey]

1. Are you a current customer?
Yes
No

2. Is this your first visit to our website?
Yes
No
Not sure

3. Please rate your overall experience during your visit to our website today.
[Display Choices Horizontally]
1 – Very Poor [Far Left]
2
3
4 - Average
5
6
7 – Excellent [Far Right]

4. Please rate our website in each of the following areas based on your visit today.
[Matrix Question, One Answer per Row]

[Column Choices, Rating Scale]
1 – Very Poor [Far Left]
2
3
4 - Average
5
6
7 – Excellent [Far Right]

[Row Choices, Randomize Order]
Ease of navigating the site
The quality of the content
Ease of accomplishing what you were trying to do
Organization of the site
Visual appeal of the site

5. In general, how would rate the amount of content on our website?
Too much
The right amount
Not enough

6. Why did you visit our website today?
Gather information
Read the blog
Download a file
Participate in the forum
Find contact information or directions
Make a purchase
Other (specify): [Text Box]

7. How successful were you in accomplishing what you were trying to do during your visit to our website today?
[Matrix Question, One Answer per Row]

[Column Choices, Rating Scale]
Did not try to do this [Far Left]
Not at all successful
Partially successful
Completely successful [Far Right]

[Row Choices, Randomize Order]
Gather product information
Gather company information
Gather career information
Read the blog
Download a file
Participate in the forum
Find contact information or directions
Request a trial or demo
Make a purchase
Seek career information

8. Please explain why you weren't completely successful in accomplishing each of the following.
[List choices rated 'Not at all successful' or 'Partially successful' in Q.7]
Gather product information: [Text Box]
Gather company information: [Text Box]
Gather career information: [Text Box]
Read the blog: [Text Box]
Download a file: [Text Box]
Participate in the forum: [Text Box]
Find contact information or directions: [Text Box]
Request a trial or demo: [Text Box]
Make a purchase: [Text Box]
Seek career information: [Text Box]

9. How likely are you to visit our website again?
[Display Choices Horizontally]
1 – Not at all Likely [Far Left]
2
3
4
5
6
7 – Very Likely [Far Right]

10. How likely are you to recommend our website to someone else?
[Display Choices Horizontally]
1 – Not at all Likely [Far Left]
2
3
4
5
6
7 – Very Likely [Far Right]

11. How does our website compare to similar websites you have visited?
Our website is much better
Our website is somewhat better
About the same
Our website is somewhat worse
Our website is much worse
Nothing to compare with

12. Please use the space below to provide any additional comments about your visit to our website today.

[Large Text Box]

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