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Social Media Survey Questions

Sample social media survey questions to understand business and personal social media usage; a free template easy to use with your survey tool.

Note: This example is meant as a starting point that you can then customize to your situation. The questions are not exactly as a respondent would see them; they are instead formatted in such a way that they can easily be copied and pasted into an online survey tool (such as SurveyMonkey), so please feel free to do so!

[Text in brackets are your instructions for setting up the survey and should not appear in the survey]

1. How frequently do you use each of the social media applications listed below for work/professional reasons.
[Matrix Question, One Answer per Row]

[Column Choices, Scale]
Daily [Far Left]
A few times a week
Once a week
A few times a month
Once a month
Less frequently than once a month
Never [Far Right]

[Row Choices, Alphabetical Order]
Facebook
Google+
LinkedIn
Twitter
YouTube

2. How frequently do you use each of the social media applications listed below for personal reasons.
[Matrix Question, One Answer per Row]

[Column Choices, Scale]
Daily [Far Left]
A few times a week
Once a week
A few times a month
Once a month
Less frequently than once a month
Never [Far Right]

[Row Choices, Alphabetical Order]
Facebook
Google+
LinkedIn
Twitter
YouTube

[Skip to Q.7 If Don't Use Social Media For Work/Business]
3. Why do you use social media for work/professional reasons? (Select all that apply)
Communication
Competitive Analysis
Conduct Research
Customer Service
Job Search
Marketing/Sales
Networking
News
Recruiting
Other (specify): [Text Box]

4. How important is social media to your work/professional life?
Very important
Somewhat important
Neither important nor unimportant
Somewhat unimportant
Very unimportant

5. In general, how satisfied are you with the outcome of your work/professional social media activities?
Very satisfied
Somewhat satisfied
Neither satisfied nor dissatisfied
Somewhat dissatisfied
Very dissatisfied

6. Do you use any social media monitoring or measurement tools?
Yes
No

[Ask If Said Use Social Media For Personal]
7. Which do you value more about social media, the sending/sharing of information or receiving/viewing of information?
Sending/Sharing
Receiving/Viewing
Value both equally

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